Printing vs Large Format Printing: What's the Difference?
When planning materials for business promotions, exhibitions, or school projects, you've likely come across the terms "printing" and "large format printing". While both are used to produce visual marketing assets, they differ significantly in technology, applications, and production results.
So, what exactly sets them apart? In this guide, we'll break down the key differences between traditional printing and large format printing (commonly known as inkjet or signage printing) to help you choose the most suitable solution for your project.
1. Technology Overview: Printing vs Large Format Printing
Traditional printing methods like offset printing use ink transfer technology to produce detailed images on paper, cardboard, or fabric. Often requiring print plates, this technique is best for large-volume production with high-quality image output and color accuracy.
Large format printing uses inkjet technology to spray ink directly onto materials such as PVC boards, canvas, or stickers. It doesn't require printing plates, making it ideal for short runs, custom pieces, or urgent jobs.
Use printing for high-volume, detail-focused jobs; Use large format printing for quick turnarounds and flexible outdoor applications
2. Common Applications: When to Use Printing vs Large Format Printing
When to Choose Traditional Printing:
- Business Cards & Flyers – Crisp text and color consistency make traditional printing ideal for formal business materials.
- Booklets & Catalogues – Perfect for large batches with high-quality finishes.
- Product Packaging – Produces sharp branding on labels or paper boxes.
When to Choose Large Format Printing:
- Event Backdrops & Exhibition Banners – Foam boards and canvas banners can be printed in large sizes, ideal for branding at exhibitions.
- Outdoor Advertising – Waterproof and UV-resistant ink makes this method perfect for long-term outdoor signage.
- Stickers & Floor Decals – Efficient for personalized designs and promotional giveaways.
Use traditional printing for small, high-precision items; Use large format printing for oversized displays and outdoor visibility
3. Pros & Cons: How to Decide What's Right for You
Traditional Printing
- Pros:
- High-resolution output with excellent color fidelity
- Cost-effective for large production runs
- Consistent branding results across batches
- Cons:
- Requires longer lead time due to plate setup
- Not economical for small or one-off jobs
- Limited to paper-based materials; not ideal for outdoor use
Large Format Printing (Inkjet)
- Pros:
- Fast turnaround for tight deadlines
- Compatible with diverse materials like PVC, vinyl, or fabric
- Supports one-off or small-batch customization
- Cons:
- Slightly lower resolution on small prints compared to offset
- Ink may fade over time if low-quality materials are used
- Higher cost per unit for low-volume jobs
Choose traditional printing for bulk jobs with fine detail; Choose large format printing for fast, flexible, and durable outdoor solutions
4. Real-World Example: How to Combine Both for Maximum Impact
In many campaigns, traditional and large format printing work best together. For example, at a trade show:
- Use traditional printing to produce professional brochures or product leaflets for handouts
- Use large format printing for eye-catching banners, foam board backdrops, or window displays
By leveraging the strengths of both, your brand communication becomes more cohesive and effective across all touchpoints.
Choosing the Right Printing Method for Your Project
Both traditional printing and large format printing have their unique advantages. The best option depends on the specific requirements of your project. If you need high-quality indoor materials in large quantities, traditional printing is your go-to choice. On the other hand, if your project involves outdoor displays, oversized formats, or urgent deadlines, large format printing offers greater flexibility.
By understanding the differences between the two, you can make a more informed decision—and achieve greater impact with less effort in your marketing campaigns.
Ready to Print? Get in Touch Today!
Still unsure which is right for you? Let our expert team at Bannershop Hong Kong help you find the best print solution tailored to your business.
We offer one-stop custom printing solutions — from business cards to banners, flyers to foam boards.
Email Us: [email protected]
Whatsapp: 2988 8080
Visit us: bannershop.com.hk